IQOS – What is heated tobacco?
Heated tobacco is a real alternative to cigarettes. Tobacco is heated, not burnt, so you get real tobacco taste and satisfaction.
IQOS is an advanced smoke-free alternative that provides you with real tobacco taste and satisfaction and 95% less harmful chemicals*, compared to cigarettes. Spend less when you switch exclusively to IQOS***. Now introducing the latest IQOS ILUMA breakthrough technology which is taking heated tobacco to the next level.
IMPORTANT INFORMATION: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free.
"Being a chef, I don't compromise on taste. With IQOS, I get real tobacco. I'd score IQOS 10 out of 10."
IQOS delivers real tobacco taste and satisfaction.
Real adult consumer who was rewarded for his participation in this campaign.
IQOS ILUMA™ Heated Tobacco Devices are designed to be used only with TEREA™ sticks. More information on iqos.com. Do not ingest or disassemble TEREA™ sticks. This product contains a sharp metal part which can cause serious injury if swallowed. Keep out of reach of children.
Heated tobacco: A better choice compared to cigarettes.
IQOS emits on average 95% less harmful chemicals compared to cigarettes.* Making our heated tobacco products a better choice than continued smoking.
Real tobacco taste.
Unlike vape products, IQOS ILUMA heated tobacco devices don’t use liquid. Instead, IQOS ILUMA heats tobacco to offer a satisfying taste experience without smoke.
More affordable
By switching to heated tobacco with IQOS, you can save up to $3,000 a year.
Our heating technology
Explore the science and technology behind our range of IQOS ILUMA devices.
IQOS ILUMA
SMARTCORE INDUCTION SYSTEM™
